Barbie returns to Cineworld in 4DX this September

This year's biggest blockbuster, Barbie, is proudly strutting back into Cineworld this September. For a limited time only, you can experience the Greta Gerwig hit in multi-sensory 4DX. Keep on reading to find out more.

What do we need to know about Barbie?

With takings of more than $1.4 billion at the box office, it's official: Barbie is the biggest hit of the year so far. Co-written and directed by Greta Gerwig, the movie is produced by, and stars, Margot Robbie.

While Robbie is luminescent and loveable as the so-called Stereotypical Barbie, the show is stolen by Ryan Gosling as Ken who brings all the 'Kenergy' he can muster. With its sly, pastel-pink depiction of Barbie Land and its cutting jabs at the patriarchy and conformity, Barbie has struck comic gold with a wide variety of age groups.

However, now is the time to feel the physical impact of Barbie's home world in 4DX...

What is 4DX?

Unique to Cineworld cinemas in the UK and Ireland, 4DX is a uniquely immersive multisensory format. It combines seat movement (generated by tactile motion programming) with a range of dynamic effects (wind, water, scents), putting audiences in the middle of the action.

Whether you're riding along with Barbie and Ken on the journey from Barbie Land to the real world, or you're being immersed by the multi-sensory impact of beach, don't miss your 4DX opportunity.